Consistency...

So you’ve got a website, a blog and a page on Facebook. You might even have a Twitter account, depending on your line of business and how much free time you have.
You’re headed in the right direction. Now what?

Be Consistent!
It sounds simple, but it can’t be overemphasized, you have to post updates on a consistent basis.
People need to know that there will be new content when they check in with you. Make a plan and stick to your schedule.
In everyday life, you rely on certain businesses to be consistently available to you as a consumer.
Likewise, your business is consistent too...you open and close at the same hours, you offer the same products and service each time.  So...Your company’s social media efforts should also be consistent.
In Beaufort South Carolina (http://www.facebook.com/pages/Beaufort-South-Carolina/102987086410041)  where Facebook is used as an everyday marketing tool for a great deal of the small business community, consistency is very important.  Post good content, often, and the interaction will come...